Emotional Eating: Why More Willpower isn’t the Answer

Photo by Paulina Tankilevitch

Let’s get one thing out of the way right now.


It’s not your fault.

Polishing off a bag of chips or sleeve of Oreos at the end of a long, stressful day is NOT a matter of willpower or weakness.

Your need for those things is a biological response to a chemical reaction.

You’ve likely been riding the Cortisol (stress hormone) Rollercoaster all day. Your nervous system is shot, you’ve ignored your hunger cues & your brain is seeking relief.

Your brain remembers how good it feels at the bottom of a pint of Ben & Jerry’s.

That’s because that NY Super Fudge Chunk releases the feel-good hormones of Seratonin & Dopamine, which provides the relief your brain is seeking from all the stress it’s been experiencing.

So it’s going to be on high alert for ALLLLL manner of cues to “trick” you into believing you’re hungry:

  • It looks delicious
  • It smells delicious
  • My mouth wants to taste it
  • My mind can’t stop thinking about it
  • I need a distraction

And so forth.

Your brain is counting on you ignoring the signs of TRUE hunger so it can win & get what it wants.

This month on our Soul System Reset call, I’ll talk about how to stop the cycle of emotional eating & offer strategies you can use in the moment to help you get more mindful about this pattern.


CLICK HERE here to receive the Zoom link for the free


THURSDAY, 4/7, 6:30p

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